Like him or not, Conor McGregor has been a godsend for the UFC’s lighter weight classes.

Brash. Loud. Obnoxious. That’s how some MMA fans have described Conor McGregor. He talks a lot, is occasionally xenophobic, and gets on people’s nerves.

In other words, he is polarizing beyond belief. And that, ladies and gentlemen, is why the UFC loves him. For them, McGregor has been an absolute godsend. He has been revolutionary for the lower weight classes. Before him, nobody else was able to get casual fans to care about the lighter weight classes, at least the ones below Lightweight. Now, it’s become must see tv. I many not be a fan of his, but even I cannot deny any of this.

On top of that, McGregor has put Ireland on the MMA map. There were solid fighters before him. But now, several new UFC fighters have him to thank for the influx of Irish MMA into the UFC.

Like him or not, everyone must admit that the polarizing Irishman has made an impact on the lower weight classes like no one before him.

Is he cocky? Yes. Arrogant? You bet? Polarizing? Without a doubt. But, it’s all for promotion, and it’s certainly working. He’s gotten people to care about the “little guys,” and that’s what he wanted to do the whole time. Whether he wins or loses tonight, he has come, saw, and at least conquered the eyes and ears of MMA fans around the world.

A loss would damper his ultimate goal. But, win or lose, he has already become a smashing success, without a doubt. And yet, he is already a success. He has made people care about him. Love him or hate him, you have to feel a certain way about him. And that, ladies and gentlemen, even before fighting for the title, is why Conor McGregor has already won.


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